PVPost.com, EudoraReporter.com, GardnerEdge.com and KansasCityKansan.com have all agreed to participate in a cooperative with The World Company that allows each partner to use content from one another. The partners, known as the Northeast Kansas News Network, will also explore collaborative marketing, linking and will investigate whether the partnership could form the basis of a regional advertising network.
“For us, this is a chance to help really develop the regional news ecosystem,” Kealing said. “These partners represent a wide variety of communities and all have as a goal to better inform their communities.”
Kealing said he hoped the grant and the partnerships that come out of it will enable these independent news sites to grow and thrive.
The partners are using StoryMarket, a new content syndication platform developed at The World Company, to share their content with each other, as well as to make it available to other publishers.Other news companies that have been awarded J-Lab Networked Journalism grants include the Miami Herald, The (Portland) Oregonian and TucsonCitizen.com.